Allow me to declare my desire to start the Curt Coffman Fan Club. Why, you ask? Well, for starters Coffman is co-author of First, Break All The Rules, a 1999 classic that is one of the bases for PositiveWare. Curt also was kind enough to have lunch with me yesterday at the Blue Bonnet in Denver. Over enchiladas we talked about the challenges of making leaders believe in the importance of workforce engagement. And while signing my copy, he shared with me his belief that as labor markets tighten for all types of workers, workforce engagement will become the leading concern of business leaders.

In another book, Follow This Path, Coffman talks about the importance of the customer interaction as the new focal point for quality, and how hiring practices need to step up to this new paradigm. But while Coffman is an in demand speaker for bluest of blue chip corporations, he is a down to earth guy out of the University of Nebraska with a simple, compelling message for anyone who is wise enough to listen.

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