One of the coolest technnologies I saw at the PRSA International Conference was Critical Mention. They offer the ability to search and collect television news hits, and share the results in various ways. While the license is a bit pricey, when spread across a number of clients it seems quite reasonable.

They offered a free trial, so if your clients want to know more about their news media coverage, this might be a great value add. See their site at Critical Mention.

This entry was posted on Wednesday, November 15th, 2006 at 8:00 am and is filed under Business Services. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.