Friday’s WSJ (August 17, 2007) features an interesting story about an ad agency called Ethos JWT pursuing a business plan of helping companies develop social responsibility programs.

While this may be like trying to put lipstick on a pig for some companies, I believe that there is a responsible element within most companies. Their plan reflects a larger mega trend towards, green, efficient, responsible.

Twenty years ago the Cato Institute and Laissez Faire books were writing about free market environmentalism. It is now coming to pass.

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