At my Strategic Coach meeting on Tuesday one of the activities was to list the largest frustrations, and develop action plans for eliminating these frustrations. After not a lot of reflection I found that I was frustrated by the fact that not all the vendors drink the Kool-Aid.

What I mean by this is that if I am working with a firm that is within my target market, I expect them to use PositiveWare and champion it. If they find they can’t do this why are they taking my money? It is sort of as if I published a newspaper and the ink supplier read the competing newspaper.

Is this churlish?

So I have an action plan to ensure that my vendors are true believers, or are gone.

This entry was posted on Wednesday, June 18th, 2008 at 10:47 pm and is filed under Marketing 2.0, PositiveWare. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.