Learning From The Kid
Yesterday as we were driving to school I was singing the song “Three Bells” to Mathilde. She said it was a pretty song, and wanted to hear it on my iPhone. At a light I checked and I didn’t have it on the iPod list.
“Sorry, sweetie, I don’t have it.”
“Give me the phone, Dad.”
The next thing I know she was listening to the song.
“What are you listening to?”
She handed me the phone and I saw that she had searched YouTube, and found the version below.
The moral of the story is that different generations approach internet search in a completely different way, and a comprehensive marketing strategy has to take it all into account.
Which is part of the reason why we offer videos about PositiveWare here.
