@BizCoachDeb what’s SM?

Check out the CABA website at http://www.mycaba.org - graphics by Korak Design

PositiveWare is a sponsor of Centennial Airport Business Association, now meeting w/presentation by Priester Aviation

im in ur netz, lookin at ur ladderz

The Innovator’s Dilemma

There are times [when] it is right not to listen to customers…

Today’s Wall Street Journal article “Firms Try Alternative To Marketing” highlights how companies are reducing marketing spend and trying to get greater accountability from their pr and marketing efforts. This shows up as lower retainers and bonuses based on performance, such as earned media in specific magazines or improved website conversion.

This begs the question of how to manage and measure performance when you are selling something other than hours, reminiscent of the fable “The Mice In Council“.

The answer is using PositiveWare as your platform to track clients, time, and goals. Using our unique tree view to visualize your clients and their goals creates alignment for your team, and is a framework for setting expectations for clients and managing your own team’s performance.