At my Strategic Coach meeting on Tuesday one of the activities was to list the largest frustrations, and develop action plans for eliminating these frustrations. After not a lot of reflection I found that I was frustrated by the fact that not all the vendors drink the Kool-Aid.

What I mean by this is that if I am working with a firm that is within my target market, I expect them to use PositiveWare and champion it. If they find they can’t do this why are they taking my money? It is sort of as if I published a newspaper and the ink supplier read the competing newspaper.

Is this churlish?

So I have an action plan to ensure that my vendors are true believers, or are gone.

“This whole Web 2.0 thing is crap” says Mike. “At the end of the day the sale gets made by one person talking to another. A couple of guys sitting around in t-shirts blogging about how they hate Dell aren’t going to make a difference. Look at me. I’m at a tradeshow meeting real prospects, getting lead cards, and doing it all the old-fashioned way”

Which begs the question, what is the utility of Web 2.0 tactics for B2B companies? If you Ask Dave Taylor his answer is there is no such thing as B2B, because the people in the B are really Cs, so everything is B2C.

So call it the B2B marketing dialectic - is old school the dominant thesis, or should companies fully embrace the consumer web and abandon traditional channels. The answer, as always, is the synthesis, or what may eventually be called Web 3.0, when integrated marketing absorbs Web 2.0. This is inevitable because the kids are going to make us do it. If 20somethings organize their life around Facebook and the like today, in 20 years when they are running things they are also going to organize their companies around Facebook or the like. Nobody knows what it looks like but it is definitely coming.

We all need Google AdWords accounts. We all have Google AdWords accounts. We all want to do better with our Google Adwords  accounts. We all wonder what our competitors are doing with their Google AdWords accounts.

Wonder no more. Check out Spyfu. If you search on your competitor’s domain you find out what their campaigns are. For grins I did a search on Victoria’s Secret. See the results below.